Internal · v0.2
Brand kit
The wordmark is the mark. Click any block to copy.
Wordmark
Fraunces italic. Tracking unchanged.
Lockup
Wordmark + partnership credit. Use in formal contexts and footers.
Imprint
PPAL as a typographic shorthand. Favicons, avatars, badges.
PPAL
PPAL
PPAL
Taglines
Options 1 and 4 are client-approved; the first is the lead.
Boilerplate copy
Three lengths, all approved for external use.
Voice & tone
Sober
We speak like a testing lab. Claims are specific. Verbs are concrete (assess, identify, certify). No hype.
Public-spirited
We frame technology in terms of who it touches. We name the public good and the public risk by name.
Confident, never cute
PPAL is academic in lineage and serious in stakes. Wit is welcome; jokes about harm are not.
Do · Don't
Do
- — Set the wordmark in Fraunces italic, tracking unchanged.
- — Use the imprint "PPAL" for favicons and tight badges only.
- — Pair the wordmark with the partnership credit in formal contexts.
- — Always credit both Techizen and PIT-UN on first mention.
Don't
- — Don't set the wordmark roman; the italic is the mark.
- — Don't enclose the wordmark in a seal, badge, ribbon, or pill.
- — Don't recolor outside Ink, Paper, Seal, or Parchment.
- — Don't use the word "certified" outside the formal warranty context.
Contacts
- Prof. Latanya SweeneyFounder, Techizen · Harvard University
- Andreen SoleyDirector · Public Interest Technology University Network