Logo directions
Built from PIT Product Assessment Lab's own logic, in the PIT-UN palette (Seal #327DA7 · Verified #FF7923). The through-line: the three primitive forms — circle, triangle, square — and the program's arc from scattered risk to a certified mark.
01Block-letter system
Each letter is a primitive: P = square + circle, A = triangle, L = square + square. The mark is literally circle + triangle + square.
PAL · mono
PAL · primitives
PPAL · four-letter02Resolution
The assessment story in three letters: scattered dots (issue spotting) → curves connecting them (analysis & remedy) → a solid, certified mark (warranty).
Dots → bezier → solid
With Seal accent03Squiggle
Block-letter outlines with smooth bezier borders — control points spaced evenly along each edge, displaced by a low sine wave that eases off P → A → L into a clean final L.
P → A → L · settling
Stronger wave
Seal04Isometric ascent
A 4×4 grid as an Escher-style radial staircase — each cell a common step higher, winding up to the certified peak at the center.
Ink
Seal05Stamp & check
The deliverable made tangible — a certification you press onto the work. Check shown in accent; everything else inverts.
Source SVGs live in /public/marks. Tell me which direction to push on and I'll refine it into a full lockup + favicon.